By Philip Kadubec
Every thing crafters want to know to make money--revised and updated
* effortless to learn, packed with sensible knowledge and exciting tales * up to the moment details on online marketing and branding
Craftspeople and hobbyists will welcome this re-creation of a well-liked e-book. complete and vital, Crafts and Crafts exhibits provides suggestion on every little thing had to achieve the craft-show market. Easy-to-follow directions make it a snap to choose the easiest indicates to wait, create an beautiful sales space, and supply strong customer support. each one bankruptcy within the top-selling guidebook has been thoroughly up to date to mirror contemporary alterations within the craft international and the e-book contains new info on branding, growing items that may compete in todayвЂ™s industry, promoting on the net, and taking promotional images, in addition to developing new advertising thoughts for pricing and relocating item.
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Additional info for Crafts and Craft Shows: How to Make Money
Try to Produce Something Different Would I buy this? Whether you are an “in the cradle beginner” or “a rocking chair veteran,” if your product is unique, if you believe in it, and if you are positively involved in the selling process, you should be able to truthfully answer “yes” to that question. If you can’t, ask yourself whether anyone else would. If the answer is “yes,” then you’re on your way. This doesn’t mean that you can’t produce Foo-Foo. It does mean, however, that if you want to earn more than an average living, your Foo-Foo must be better produced than anyone else’s and must capture the imagination of the customer in a way that another merchant’s work does not.
That is the essence of selling yourself and your product. Selling your craft is not just how much inventory you move or how much money you make today. Marketing is about building a reputation for quality and friendliness that repeatedly brings your customers back to you. The latest fad—the craft item that suddenly appears—is something over which you have no control. For a time, it may seem to be taking money out of your pocket. The guy who sells a baseball hat with a propeller on top may be very annoying when you watch him raking in the cash while you have a rotten day.
Someone bought the basket the first day of the show. That was not what I wanted. There was far too much work, time, and money involved in producing it to make it really profitable, nor did we have enough room in our truck to transport a number of such baskets. So, I never made another. The Hourly Wage Issue A special word of advice: Never, never, never determine your price on the basis of how much you think your work is worth on an hourly basis. There is a strong temptation to do this and you must resist it.