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By Arthur C.Danto

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Three Levels of Electronic Publishing 1. One-to-one On the first level there is the single edition. Each publication is considered as a separate product or project where text authors, illustrators, artists, photographers and designers work together as an ad-hoc team. The production workflow may be unique from book to book, but will usually follow a traditional pattern, from a manuscript to a designed PDF ready to be printed. Images and/or full layout pages are not suitable as reusable (digital) objects.

One-to-many, where the book has different appearances in different media. one-to-database, where the book is based on the content of a database which can be used in a number of ways. Five genres In the present project we deal with a variety of publication products which we have categorized into five genres: Research publication Art/design catalogue Artists'/designers' book Art/design periodical New genres 1. Research publication Usually text-based; Texts traditionally play a central role; Visuals are often secondary (images illustrate the text); Often longer texts; Often with a standardized structure; Often with complex referencing (table of contents, footnotes, endnotes, cross-references, citations, bibliography, keyword and name indexes, list of illustrations, glossary).

It is important to remember that publishers who make use of an online reading platform are effectively dependent on the platform provider. If the platform changes its technology or terms of service, or simply goes out of business, the publisher has no recourse, except possibly to find another platform. On the other hand, ebook stores which offer downloadable files provide the publisher with much more control and freedom in this respect. The following is an overview of the main characteristics, statistics, strengths and weaknesses, revenue models and publishing guidelines for three major online reading platforms (Issuu,1 Scribd2 and Internet Archive3) as well as two third-party blogs (Medium4 and WordPress5).

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